Investment Banking
Media, Entertainment and Technology

Weak Dollar Drives Sales for U.S. Pics

Published on
May 14, 2008

Summary

CANNES -- Dollar-carrying Americans in Cannes scandalized by the price of a cafe au lait ($8), a bottle of water ($5) or a short taxi ride($17) can take solace in this: Currency devaluation can sometimes be a beautiful thing. A weak dollar tends to benefit exporters and disadvantage importers. That's good news for U.S. companies at a film market, where thebulk of sales go in one direction: from the U.S. to overseas.

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